OPTIMIZING YOUR RESOURCES


CHILE: Low cost safety oriented marketing action as a door opener for a MUSD3.5 tender process
As a new entrant on a high tech blasting market, this small company was in need for an emerging low cost strategy. A visually oriented tailored safety booklet has been conceived for one of its major prospect on this market. This mine was entering a 3 years tender process but as a new actor, was not listed in the potential supplier list.
Combined with the good feed back of its product, this safety oriented initiative definitely makes the difference.

The company has been authorized to conduct a larger scale trial campaign, first step of a USD 3,5 million tender process.

EUROPE & SOUTH AFRICA : Helping a company overcoming multicultural HR issuesDifferent business visions and methodologies between a South African Board of Directors and Group Shareholders, and its European branch were threatening the future of a full department of this listed company. Decisions on the European proposed marketing plan was constantly postponed and the last reporting to South African shareholders had been very badly received.

A deep analysis of both side motivations and cultural issues was conducted in emergency. One of the most amazing and remarkable conclusion was a big gap in the perception of communication media.

While the European side was prevailing a large scope numeric format project presentations and reporting, the South African one was praising more focused, traditional and people oriented modes.

The European branch experimented a short paper-board style presentation but based on a far better preparation stage. The reshaped marketing plan was adopted by the Board with the shareholder’s support. Trust was back.

The European product significantly contributes to consolidate the mining division market share through multimillion dollars tenders.